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Search Engine Marketing refers to paid advertising. The amounts paid to advertise on Google and other search engines form the major crux of SEM. There are various types of ads\/campaigns which are available like,<\/span><\/p>\n – PPC – Pay per click<\/span><\/p>\n – CPC – Cost per click<\/span><\/p>\n – CPM – Cost per impression<\/span><\/p>\n Depending upon the ultimate goals and needs of the client, the strategy is devised in combination of above campaign types to meet the desired results.<\/span><\/p>\n The most popular platform is ofcourse is Google followed by Bing & Yahoo.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Search Engine Marketing refers to paid advertising. The amounts paid to advertise on Google and other search engines form the major crux of SEM. There are various types of ads\/campaigns which are available like,- PPC – Pay per click- CPC – Cost per click- CPM – Cost per impressionDepending upon the ultimate goals and needs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-896","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/imtsus.com\/index.php?rest_route=\/wp\/v2\/pages\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imtsus.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/imtsus.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/imtsus.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imtsus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=896"}],"version-history":[{"count":8,"href":"https:\/\/imtsus.com\/index.php?rest_route=\/wp\/v2\/pages\/896\/revisions"}],"predecessor-version":[{"id":1160,"href":"https:\/\/imtsus.com\/index.php?rest_route=\/wp\/v2\/pages\/896\/revisions\/1160"}],"wp:attachment":[{"href":"https:\/\/imtsus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}