Search Engine Marketing refers to paid advertising. The amounts paid to advertise on Google and other search engines form the major crux of SEM. There are various types of ads/campaigns which are available like,


source url – PPC – Pay per click

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source url – CPC – Cost per click

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black dating sites free usa – CPM – Cost per impression

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here Depending upon the ultimate goals and needs of the client, the strategy is devised in combination of above campaign types to meet the desired results. The most popular platform is ofcourse is Google followed by Bing & Yahoo.