SEO or Search Engine Optimization has become need for every business given how discoverability is gaining importance on the internet. SEO can be done for Hygiene purposes as well as part of serious marketing initiatives. Whatever the objective, it is a necessary effort which goes a big way to ensure website credibility and discoverability.

The major activities under SEO could be divided under –

• Content Marketing
• On-Page Optimization: These are the factors inherent in the website which affect the search rankings. These generally include the Title tags, meta tags, URL, Image Alt Text, Unique content with relevant keywords, using multimedia like video, images, Infographic etc.
• Off-Page Optimization
• SEM
• Reputation Management