E-commerce, like any other business, requires an integrated and focused approach in order to achieve the desired level of success and reach. Developing a well designed and easy-to-use website is one of the key steps in this process. At FluidAgain, we adopt an approach that aims to nourish ideas and does justice to the idea that shapes the business. In this regard, it is essential to understand the requirement of the idea/business and conduct an analysis of its functional needs like login, registration, downloads, content management systems (CMS) among others. With each business necessitating a case-specific approach, it is only apt that clients understand the intricacies, and unique benefits that different technology platforms offer. To this end, we elucidate the features of each platform and let the clients choose one that is ideally suited to the demands of their website. Also, we delve deep into the analysis of the target group of our clients and modify the workflow, navigation and many other features that can facilitate a pleasant experience for the customer.